Resolving conflicts through a third neutral party has been prevalent in India since ancient times. Ancient times witnessed the concept of Panchayat in villages whereby intellectual and respected elderly headed the system of resolving disputes between two parties by the process of discussion and s..... Read more

The ‘right of publicity’ is a relatively nascent personal right in the Indian context. It is infact a right of an individual to exercise control over the commercial use of the individual’s name, image, likeness or other distinctive features that relate to an individual such as v..... Read more

Brands today are invariably one of the vital and significant wealth creators in the world. A brand’s future needs to address how to be better, stronger, more distinctive and more valued. Nowadays brands not only manifest letters, words and logos but also goes to encompass unconventional mar..... Read more

This is an era of technology and competition wherein each one is not only promoting his business but also making an attempt to claim superiority of their business and identity to its competitors. Advertisement is the most vital tool of companies across the globe to enhance their business territor..... Read more